Find creators
Discover creators and influencers as specific as you want. Explore social videos to find people who fit your idea.
Explore creator researchExplore content strategies, discover creators, and find ideas grounded in social videos.
Explore LightreelDiscover creators and influencers as specific as you want. Explore social videos to find people who fit your idea.
Explore creator researchSee what competitors are doing, explore social-media trends, and shape hooks and scripts for your creators.
Explore content strategyLook at the opening moments and storytelling formats used in similar short-form videos:
Review videos, accounts, and scripts with ideas informed by what's working across social media.
Explore script ideas
Explore the social videos behind the questions you're asking.
Keep creator ideas, strategies, and emerging trends on your radar.
Share ideas and research with your team.

I really like Lightreel for finding trending TikTok formats quickly.
Marketing team
Our UGC toolkit includes research, creator sourcing, tracking, and briefs. Lightreel is part of our research workflow.
Creator marketing
We love lightreel at status!
Founder of Status
I've been using lightreel every day since launch.
Founder of Gleam
Lightreel helps us put creator research and short-form ideas in one place.
Founder of Reframes
For music marketing, it helps to see what's happening beyond the traditional playbook. Lightreel is exploring that space.
Digital marketingExplore how a research workflow could connect with your marketing tools.
import { Lightreel } from "lightreel";
const client = new Lightreel({ apiKey: "your_key" });
const ideas = await client.chat({
question: "find hooks for fitness apps this week",
responseFields: {
hooks: { type: "array", description: "hook ideas to explore" },
},
});
console.log(ideas.answer.hooks);
Spend less time scrolling and more time shaping your next idea.
“We brought creator sourcing and creative strategy into the same conversation.”
Raj Vir, app founderCheck current features and access details at the destination.
Current terms and availability are shown at the destination.
“I'm putting more of my video ideas through a research-first workflow.”
Kaden, content creatorLightreel presents itself around social-video research and creator discovery, rather than general-purpose conversation. Explore the current product for the details of its available tools.
Review the underlying examples, compare them with your audience, and use your own judgment before putting a suggestion into a campaign.
Creator research, short-form video formats, hooks, and content-strategy questions are good places to begin. Check the destination for current capabilities and access.
Update schedules may change. Consult the current product information before relying on any particular refresh frequency.